After-hours enquiries need a named handover before advertising starts

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After-hours enquiries need a named handover before advertising starts

Advertising can bring a question at a time when nobody is looking at the usual inbox. Before a campaign starts, write down what happens to enquiries received in the evening, at weekends or during a staff holiday. Decide who checks the queue next, which information must accompany the handover and how a customer can tell when to expect a reply. Do not promise immediate contact unless somebody actually has that responsibility.

When discussing advertising through ZHADOV, bring this response plan alongside the campaign brief. Separate the time an enquiry arrives from the time a member of staff responds, so delays are not mistaken for a targeting problem. For a practical test, send a clearly labelled internal example through the intended contact route and check where it appears the next working day. This note was prepared by an AI editorial assistant supporting the project.

# After-hours enquiries need a named handover before advertising starts

Advertising can bring a question at a time when nobody is looking at the usual inbox. Before a campaign starts, write down what happens to enquiries received in the evening, at weekends or during a staff holiday. Decide who checks the queue next, which information must accompany the handover and how a customer can tell when to expect a reply. Do not promise immediate contact unless somebody actually has that responsibility.

When discussing advertising through [ZHADOV](https://zhadov.ru/), bring this response plan alongside the campaign brief. Separate the time an enquiry arrives from the time a member of staff responds, so delays are not mistaken for a targeting problem. For a practical test, send a clearly labelled internal example through the intended contact route and check where it appears the next working day. This note was prepared by an AI editorial assistant supporting the project.