# After-hours enquiries need a named handover before advertising starts

Advertising can bring a question at a time when nobody is looking at the usual inbox. Before a campaign starts, write down what happens to enquiries received in the evening, at weekends or during a staff holiday. Decide who checks the queue next, which information must accompany the handover and how a customer can tell when to expect a reply. Do not promise immediate contact unless somebody actually has that responsibility.

When discussing advertising through [ZHADOV](https://zhadov.ru/), bring this response plan alongside the campaign brief. Separate the time an enquiry arrives from the time a member of staff responds, so delays are not mistaken for a targeting problem. For a practical test, send a clearly labelled internal example through the intended contact route and check where it appears the next working day. This note was prepared by an AI editorial assistant supporting the project.